10 Powerful Strategies to Increase Your Web Presence
10 Powerful strategies to increase your web presence
1. Use a professional email address
First of all, when you decide to create your own website, you have to choose a domain name. By taking a domain name, you can also create email addresses including the domain name after the "@". For example, if I create a website with the domain name www.mynewwebsite.ca, I can create email addresses that look like . If you are a business and you use a personal email address from Gmail, Hotmail or any other common free email provider on your business card or on your website contact page, your customers may not acknowledge you as a professional business. Make sure not to make this error.
2. Responsive template (mobile friendly)
For those who are not familiar with the expression "responsive", this means that your site is built to fit on any kind of device (phone, tablet, computer, etc.). If your website is non-responsive, that means that your visitor will have to zoom in and zoom out on your page content to be able to read it. People like to scroll on their phone. Zoom in and zoom out is mostly used when you want to see a picture in more detail, not for reading text content. By having a responsive design, your customer will take more time to read and browse your website. Also, Google has started to give more importance to responsive websites in their ranking algorithm.
These days, there are a lot of online platforms to create your own website without having to pay a web designer to make it for you. Weebly, Wix and Squarespace are the most popular ones at the moment, but there are a number of site builders available for free or for a monthly membership. Well, it can be fast and easy to create your website in few hours with those tools, but the final result will miss a lot of personality. Your company is unique and you want to create a website that reflects your image. If you have a real designer to create your website, he will take the time to select the right logo, colors, typography and other design aspects that fit your brand perfectly.
4. Up-to-date website
5. Good quality hosting
Your website needs a great design, but it also needs to be hosted on a fast and reliant server. It’s easy to be attracted by the multiple offers you can find online about web hosting starting at $4.99 a month. But with this great price can sometimes come headaches. They promise 99.9% uptime but what about the loading speed? There’s nothing more frustrating than having to wait for a website to load. Especially today when your visitors browse the web on high speed internet. Slow page loading can be the #1 reason for a visitor to walk away.
6. Importance of other communication channels
To ensure that you reach the maximum amount of custumers, having only a website is not enough. You should at least have a professional Facebook page and have your business listed properly on Google Business (Google Maps). Having only a Facebook page for your business is also not a good idea. Each platform has their own utility and the symbiosis of those will make all your visitors happy. A webpage is excellent to present your products, your biography, your portfolio, etc. Facebook is better to contact your followers about promotions, new services offered, events, etc. Other social networks can also be useful depending on your purpose (ex. Instagram, Twitter, etc.). Not to forget that all platforms need to be linked to each other.
7. Consistency between Google Business and your website
Visitors who want to visit your business want to have access to your opening hours, address and phone number quickly. This information should be available on your website AND on Google Business (Google Maps). It’s very common to find that this information is not consistent between the website and Google Maps. If Google Maps shows that you are closed on specific day or you are “Permanently closed” and that is not the case, it’s not good for your business. It’s important that your address, contact info and opening hours be accurate everywhere that you publish your business online.
8. Flow of website
If a visitor can’t quickly find the information they are looking for, it’s another reason to give up and look somewhere else. For example, if your business is a restaurant and the menu is not easy to find on your website, you can lose potential customers. Keep in mind this sentence: “If I was the visitor of my website, what and where I would like to see the information”. Each website is different but there’s some standards that we can find on most of them (logo, menu, contact info, sub menu titles, etc.). It’s always a good practice to position those elements where your visitors expect to see them to make their experience on your website fluid and pleasant.
Pictures are the first visual elements that your visitors will see when loading your website. It’s very important to use good quality pictures and the most relevant to your topics. A good ratio of pictures and text content make the overall website visual look great. It’s also important to make sure to use a good tool to compress the images to make them ready for web use. Oversized pictures will take time to load and can affect the loading time of your website, even if you are on a fast and reliant web hosting server.
10. PDF files
It’s very tempting to give your customers the possibility to download PDF files containing information about your business (ex.: restaurant menus). But you have to think, 70% of your visitors will use their phones to browse your website. Opening a PDF file on a phone means that they will have to zoom in on the content to read it. If your business is a restaurant and your potential customers want to have a look at your menu on the road, it’s a very good idea to have it available in an easy to use mobile friendly web version. They should not have to zoom in on the content. Don’t forget that your visitors want the information fast, otherwise they can decide to look somewhere else.