I started working in the field of webdesign almost 10 years ago. Not having much money, or preferring to spend it on leisure and travel, I did not want to invest money. I was looking for everything that was free from the platform (Wordpress, Joomla and others) and the web hosting. I wanted to create websites for companies trying not to spend a penny getting there except, of course, for the computer.
Today, several programs allow us to pursue this dream of the "free website" with different platforms like Wiz, Squarespace, Wordpress.com (which is different from Wordpress.org) and many others. Everyone can now create their own website without having to know the code behind it. It's extraordinary! But on the other hand, the possibilities of customization are very limited and the overall work to create the website can take a lot of time. Although these platforms are intuitive and there are several tutorials available to help you, do not think that you will have your website done in one day.
Having your webmaster is still a very good practice. Because the webmaster does not only create your website, he makes sure that you are able to add content by yourself, that your positioning on Google is optimal, that it is listed not only on Google but on other sites related to your industry, etc. They can also help you on your social media presence. Most webmasters offer web hosting services that ensure your website and email accounts are up and running 24 hours a day.
I am writing this article today because I have realized over time that many people / companies are reluctant to invest in creating a successful website that responds to the technologies of the day and the demands of visitors. Many will also say that it is not a priority for the moment, that their website made 10 years ago is still functional and the information found there is still relevant. But a good website is not just about content. Good design, smooth and streamlined content, a good choice of fonts, layout of logos, slideshows, photos, menus, etc. must be highly regarded. And for that, the webmaster is there to help you. Imagine walking into a store that hadn't changed its merchandising in 10 years. Would you want to shop there?
A website is not an expense, but rather an investment. A car is an expense because it depreciates as soon as you leave the dealership and the resale value will drop very quickly. A website will also lose value over time with the onset of new faster and more efficient technologies. Hence the importance of getting a new look once in a while. Your goal is to attract more customers and then make more sales. Is this not the dream of every entrepreneur? To attract new customers, your website is one of your main ways to communicate with them for the first time. What will a visitor do when they visit an unsuitable mobile website where the information is poorly organized and the website design looks a bit dated? He may well give up and watch what the competition offers.
Give your website an image that represents your business. Contact us now for a quote.
Suggested reading: "Your Nonprofit Website is an Investment, Not an Expense"