You may have observed these two expressions circulating on different forums or blogs when talking about user experience and user interface. These terms do not apply only to the world of websites. It is a concept used in the design and manufacturing of any product for the purpose of selling it.
I am writing this article today because I have realized over time that many people / companies are reluctant to invest in creating a successful website that responds to the technologies of the day and the demands of visitors. Read this to know why you should have your own webmaster!
To ensure that you reach the maximum number of customers, having only a website is not enough. You should at least have a professional Facebook page and have your business listed properly on Google Business (Google Maps). Having only a Facebook page for your business is also not a good idea. Each platform has their own utility and the symbiosis of these will make all your visitors happy.