The consumer Internet was born in the early 90's. Since then, the web has seen an unimaginable increase in the number of websites. Today, every business needs to have a good functional website with professional design to attract as many new customers as possible. This is the norm. In the 90s, it was enough to put an ad in the yellow pages with an address and a phone number to approach new customers or put an ad in the local newspaper. Today, the consumer is much more demanding. For example, a person who is looking for the best pool installer in a given city will probably start their search on Google by typing the keywords "installation" + "pool" + "the name of the city". If the pool installer does not have a website, it's already lost in advance. Another potential customer lost.
Having a website is one thing but having one that is organized and designed to meet customer expectations is another. As an entrepreneur, you must at all costs put yourself in the shoes of your visitors when it comes to choosing the layout of the elements of your site and the choice of design in general (color, font, etc.) and the content that describes the products that you sell.
UX and UI
You may have observed these two expressions circulating on different forums or blogs when talking about user experience and user interface. These terms do not apply only to the world of websites. It is a concept used in the design and manufacturing of any product for the purpose of selling it.
To begin, here is a small description for each of them:
UX (User Experience Design) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
In the context of a website, this concerns mainly the content. What makes you the best pool installer? What makes you stand out?
Choosing the right words and the right images/videos that will attract the visitor's attention is paramount. If you do not create a first spark in your visitors, they may go elsewhere.
OKWebDesign can not only help you create or improve the content of your website, we can help you with choosing designs for your banner ads, web/paper promotions, etc. by applying these UX concepts.
UI (User Interface Design) is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).
This concerns the medium that projects the content. Web design in general and the layout of the content. Every website must have a logo, a menu and pages of content. The choice of menu titles counts for a lot. We must at least find a menu "About", "Our products" and "Contact us". This menu should also be easy to navigate. If the user does not need to use the search engine on your site to find the desired information, you are in the right direction. The user must be able to find the information he is looking for in seconds. Especially if he visits your website on a phone. The design must be responsive and the information displayed clear and concise.
How much does it cost to install an in-ground pool? What type of pool do you offer? Can I contact you to get an estimate? All his questions should find answers in seconds without the user getting lost in pages that deal with other things.
I repeat, put yourself in the shoes of your visitors. Emphasize useful information that will answer all of the visitors' questions. For more technical questions, the customer can contact you by filling out your contact form. And once the first contact is made with your customer, everything depends on your knowledge and your salesmanship to generate a new sale.
OKWebDesign is proud to help you in both UX and UI. Contact us to discuss how we can integrate UX & UI into your business model and we will be happy to give you an estimate for your business.
Suggested reading: "The Difference Between UX and UI Design - A Layman’s Guide"